[DEMO] Case Study|Xunying–The vitality video you want is here!

by Jul 15, 2020Case Study0 comments

OBSBOT, a three-axis gimbal camera focusing on AI cameras , is the world’s first self-directed and self-acting AI camera . You don’t have to rely on others to control the camera for you.

The unique proposition of the OBSBOT AI auto-tracking camera: complete independence as a video creator , never having to depend on someone else to hold your camera for you.

When customers show us products, we are ecstatic. We have been deeply involved in the film and television industry for many years. From the customer’s detailed description, we see the infinite potential of the product itself .

We were excited at the prospect of creating a video for this brand as this product was full of exciting possibilities.

We analyzed the main target audience of the product and decided to create a dynamic and dynamic video , demonstrating the main functional characteristics of the camera to capture the action moment anytime, anywhere.

We identified key target audiences and wanted to create a dynamic video to showcase the camera features of catching action on the go.

The problem is that:

The problem:

We want to create a dynamic and dynamic video : but the challenge is not only to create a gorgeous video, but also to show the scenes where users use the product to create tall video content.

We wanted to create a dynamic video for this dynamic camera: the challenge was to not only create a beautiful video, but also to show other people creating beautiful videos.

The main idea is to inspire users to use the camera to enrich their lives . We want to attract a wide user base: anyone doing any active activities and want to record this process .

The idea was to inspire people to use this camera to enrich their lives. We wanted to appeal to a wide demographic: anyone who did anything active and wanted to capture it.

We created a video advertising campaign to attract artists, sports enthusiasts, dancers, musicians and video bloggers to create their own video content.

We created a campaign video to appeal to artists, sports enthusiasts, dancers, musicians and vloggers.

Then we optimized the advertising campaign with user-generated videos: more than 15 participants used ObsbotAI cameras to create videos in different cities in New York, Toronto, Seoul, Sydney, Cologne and many other regions.

We then amplified the campaign through user-generated videos: 15+ participants created videos using the Obsbot camera in different cities including NYC, Toronto, Seoul, Sydney, Cologne and many other regions.

Project results:

Raise three million Hong Kong dollarsHKD 3 million raisedObtain the IDG “High Demand Category” product titleIndiegogo “In Demand” product

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[DEMO] Case Study|Xunying–The vitality video you want is here!

OBSBOT, a three-axis gimbal camera focusing on AI cameras , is the world's first self-directed and self-acting AI camera . You don't have to rely on others to control the camera for you. The unique proposition of the OBSBOT AI auto-tracking...

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