Our
Services
As true visual strategy partners and creative problem solvers, we create brand stories that excite and delight audiences while ensuring that each of our services result in consumer satisfaction and the success of your brand.
Learn more about our services below.
Visual
Media
Strategy
We help you turn your products into brands, and evolve your brands into powerful, compelling stories. We craft a complete visual strategy for your brand across multiple platforms, addressing diverse target audiences.
Convert your marketing plan into visually compelling content
Integrate video into different steps of the sales funnel
Start meaningful conversations with your target audience through video
Understand target consumers to strengthen media efficacy
Our Process
01.
Know Your Brand
We do a deep dive into your brand persona and values and scrutinize your competition’s media strategies and results
02.
Target Audience
We analyze your target audience’s media consumption, their beliefs and how they interact with your brand
03.
Content Creation
It’s time to create the content! We will create visual storylines for your campaign’s key messages in line with your brand persona and values
04.
Evaluation
We will measure our visual strategy results against key metrics (KPIs) to determine media effectiveness of on-going and future content
05.
Consultancy
We provide ongoing consultancy on all marketing initiatives and create media trainings for your staff
Why Do You Need A Visual Media Strategy?
In episode 3 of our vlog series, Zen & Zany co-founder Nausheen I. Chen talks about why companies and brands need visual media strategies to unify their visual content to forge strong brand identities.
Catch more episodes of The Zen & The Zany vlog series on YouTube and Tencent Video to learn more about how we help our clients creatively integrate video content into their marketing strategies.
COMMERCIAL
VIDEO
PRODUCTION
We create meaningful brand stories through product videos, social media videos, company showcases and brand commercials.
Product Launches
We give our client products a memorable launch with our full-service script-to-screen process
Social Media Videos
We create a full social media video marketing plan for your brand launches & initiatives
Company Showcase
Share your brand, services & facilities your consumers, partners & community
Crowdfunding Videos
We produce high impact videos for your brand’s target audiences on any platform
Our Process
01.
Conceptualization
We aim to understand your brand, your marketing strategy and your aim for the video
02.
Scripting
At the scripting stage, we prepare concepts and scripts for you and provide unlimited revisions till you are fully satisfied
03.
Pre-production
We design the costumes, sets and determine the color palette of our video, acquiring the best talent and locations to film with your feedback and approval
04.
Production
Video shoot. You are invited to our set to see us live and in action!
05.
Post-production
On top of the regular edit, we provide motion graphics, 2D and 3D graphics and animation, polish your video, creating the best voiceovers and produce the music
Narrative &
Documentary
Production
We love docs. We have had the honor of working with some amazing filmmakers to produce, co-direct and edit documentaries and shorts in America, Pakistan and China.
Find local resources for your production in China, Pakistan and the US
Get access to crew, equipment and support for your production anywhere in China
Our
Documentary
Work
7000 Miles is a documentary series based on the extraordinary days of ordinary people living in NYC and Karachi, Pakistan: two cities, 7000 miles apart.
Zen & Zany produced the China segment of Lauren Greenfield’s seminal documentary, Generation Wealth.
Fab Village is an initiative by Shenzhen Open Innovation Lab to merge innovation, teaching and rural development. Directed and produced by Zen & Zany.
Get in touch
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Drop Us a Line
Don’t be shy. Let us know if you have any questions!